Safer Internet Day 2014 hits the headlines
The Safer Internet Day 2014 media campaign was four times bigger than 2013, with highlights including coverage on the front page of the Telegraph and across the BBC.
The campaign achieved:
- 69 million opportunities to see or hear SID messages
- 335 media items: 37 TV, 32 print, 154 radio, 112 online
- Total PR value: £2.1 million, with a ROI of 146:1
Olympic gymnast and Dancing on Ice star Beth Tweddle pledged her support for this year’s Safer Internet Day.
Commenting on her involvement, Beth said:
“It’s really important young people feel safe and empowered online and know how to report anything that upsets them or to tell an adult. It’s also vital that parents feel confident enough to discuss online safety with their children. It’s why I’m supporting the day to help raise awareness of what to do and all the help that’s available.”
The BBC supported Safer Internet Day 2014 in a big way, reaching 15 million people in one day. Highlights include:
- Newsround special on cyberbullying
- One Show feature
- BBC Breakfast News
- 5-live/Radio 1 simulcast
- Radio 4 drama Craven
- week of items on You and Yours
- an online film fronted by EastEnders’ Jacqueline Jossa
- written guides and videos on BBC WebWise.
Find out more in the BBC's blog about Safer Internet Day.