97: Safer Internet Day 2016: Campaign Evaluation

UK Safer Internet Centre & Populus (September 2016) 

A summary of the results of an online survey of a nationally representative group of adults, teens and children to assess the effectiveness of Safer Internet Day. Populus conducted 2,503 online interviews with 502 children aged 11-13 years, 502 aged 14-16 years, and 502 parents of children aged 11-16 between 3 and 7 March 2016. Further questions were asked of those who had heard of Safer Internet Day. This sample consisted of 205 young people aged 8-17 years and 103 parents of children under 18, 78 of which were parents of children aged 8-17 years. Respondents were recruited via Populus’ proprietary panel, PopulusLive, and partner panel providers.

92: Children and Parents: Media Use and Attitudes - Children’s Media Access, Use and Critical Understanding

Ofcom (November 2015)
A summary of the results of Ofcom Children’s Media Literacy Tracker, a large-scale quantitative survey based on in-home interviews with children aged 5-15 and their parents/carers and with parents of children aged 3-4. From April to June 2015, 1,379 in-home interviews with parents and children aged 5-15 were conducted, along with 688 interviews with parents of children aged 3-4. This Research Highlight presents the results from the report which relate to the analysis of data on children’s media use and critical understanding.

90: Safer Internet Day 2015: Campaign Evaluation

Populus (November 2015) 
A summary of the results of an online survey of a nationally representative group of adults, teens and children to assess the effectiveness of Safer Internet Day and the Be Smart Campaign (BBC). Populus conducted 1,506 online interviews with 502 children aged 11-13 years, 502 aged 14-16 years, and 502 parents of children aged 11-16 (with quotas set on age, gender and region). 

80: EU Kids Online: The Meaning of Online Problematic Situations for Children

EU Kids Online (June 2015) 
A summary of a report presenting the results of a large scale European study which used interviews and focus groups with children aged 9–16 (N = 378) in 9 European countries to examine the meaning of problematic online experiences. Schools and youth centres were used to recruit children for 56 focus groups and 114 interviews between February and September 2013.

79: EU Kids Online: Developing Social Media Literacy

EU Kids Online (June 2015) 
A summary of a report presenting the results of a large scale European study which used interviews and focus groups with children aged 9–16 (N = 378) in 9 European countries to examine social media literacy. Schools and youth centres were used to recruit children for 56 focus groups and 114 interviews between February and September 2013.

78: Internet Watch Foundation: Study of Youth-Produced Sexual Content

IWF (June 2015)
An overview of the results of a 3 month study by IWF Internet Content Analysts examining the availability of images and video assessed as being self-generated content featuring young people. It used a combination of proactively sourced content from search engines, historic IWF data and leads from public reports to locate “youth-produced sexual content” depicting “young people” online.

76: Children and Parents: Media Use and Attitudes - Children's Usage

Ofcom (February 2015) 
A summary of the results of the Ofcom’s Children’s Media Literacy, a large-scale quantitative survey based on in-home interviews with children aged 5-15 and their parents/carers (N = 1660 conducted April-June 2013). In 2014, this survey was also conducted with parents of children aged 3-4 (N = 731). This Research Highlight presents the results from the report which relate to the analysis of data on children’s media use online.

75: Net Aware: A Parent's Guide to Social Networking Sites

NSPCC (January 2015)
The results of a large scale quantitative study which informed the design of the NSPCC Netaware Guide. The NSPCC consulted with 1854 children and young people aged 11-18 in order to establish the most used social networking platforms. 511 parents were then recruited from the parenting website Mumsnet to review the most popular websites, apps and games against a set of criteria based on national and international best practice in keeping children safe online.

74: Safer Internet Day 2014: Campaign Evaluation

Populus (January 2015)
A summary of the results of an online survey of a nationally representative group of adults, teens and children to assess the effectiveness of the Safer Internet Day campaign. A post-campaign survey targeted 525 children aged 8-12 years, 525 teenagers aged 13-17 years, 520 parents with children aged 8-17, and 519 adults aged 18+. 

73: Childwise Monitor 2014-15

Childwise (January 2015)
An overview of the results of the CHILDWISE Monitor Report 2014-15. This large scale, quantitative study consulted a sample of nearly 2200 children and young people aged 5–16 in 80 schools across the UK.  Children aged 5 and 6 were subject to face to face interview, and children aged 7–16 were surveyed online.