Skip to main content

Safer Internet Centre

Do you have a cyberbullying or digital safety concern?

helpline@saferinternet.org.uk 0844 381 4772

Research Highlight Series

97: Safer Internet Day 2016: Campaign Evaluation

UK Safer Internet Centre & Populus (September 2016) 

A summary of the results of an online survey of a nationally representative group of adults, teens and children to assess the effectiveness of Safer Internet Day. Populus conducted 2,503 online interviews with 502 children aged 11-13 years, 502 aged 14-16 years, and 502 parents of children aged 11-16 between 3 and 7 March 2016. Further questions were asked of those who had heard of Safer Internet Day. This sample consisted of 205 young people aged 8-17 years and 103 parents of children under 18, 78 of which were parents of children aged 8-17 years. Respondents were recruited via Populus’ proprietary panel, PopulusLive, and partner panel providers.

96: Sexting and Young People: The Parent's View

NSPCC (August 2016) 
A summary of the results of a large scale survey undertaken by FACTs International, on behalf of the NSPCC, between February and April 2016. The study examined explored parent’s knowledge and perceptions of sexting, as well as the types of resources and support that they would like to receive. Initial qualitative interviews were undertaken with 32 parents and carers in order to inform the survey questions. This was followed by an online survey with 1000 parents and carers from across the UK, which was available online between the 4th April and the 19th April. 

95: Children’s Media Lives: Year 2 Findings - Social Media and Identity

ESRO/Ofcom (January 2016) 
A summary of the results of Ofcom’s Children’s Media Lives Study Year 2. This is a small-scale, qualitative study which complements Ofcom’s quantitative media literacy surveys. It tracks the same 18 children aged 8-15 over a 3 year period in order to provide an in-depth understanding of how this sample of children are thinking about and using digital media. The second wave of ethnographic research was conducted in spring 2015. This Research Highlight presents a summary of the results of the study which relate to social media and identity. 

94: Children’s Media Lives: Year 2 Findings – Role of TV and Search Behaviours

ESRO/Ofcom (January 2016) 
A summary of the results of Ofcom’s Children’s Media Lives Study Year 2. This is a small-scale, qualitative study which complements Ofcom’s quantitative media literacy surveys. It tracks the same 18 children aged 8-15 over a 3 year period in order to provide an in-depth understanding of how this sample of children are thinking about and using digital media. The second wave of ethnographic research was conducted in spring 2015. This Research Highlight presents a summary of the results of the study which relate to the role of TV, search behaviours and factors that shape trust.

93: Children and Parents: Media Use and Attitudes – Parental Concerns and Mediation

Ofcom (November 2015) 
A summary of the results of Ofcom Children’s Media Literacy Tracker, a large-scale quantitative survey based on in-home interviews with children aged 5-15 and their parents/carers and with parents of children aged 3-4. From April to June 2015, 1,379 in-home interviews with parents and children aged 5-15 were conducted, along with 688 interviews with parents of children aged 3-4. This Research Highlight presents the results from the report which relate to the analysis of data on parental concerns and mediation. 

Pages