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94: Children’s Media Lives: Year 2 Findings – Role of TV and Search Behaviours

ESRO/Ofcom (January 2016)
A summary of the results of Ofcom’s Children’s Media Lives Study Year 2. This is a small-scale, qualitative study which complements Ofcom’s quantitative media literacy surveys. It tracks the same 18 children aged 8-15 over a 3 year period in order to provide an in-depth understanding of how this sample of children are thinking about and using digital media. The second wave of ethnographic research was conducted in spring 2015. This Research Highlight presents a summary of the results of the study which relate to the role of TV, search behaviours and factors that shape trust.